Behavior Change Communication eLearning Series
This Behavior Change Communication series is a self-paced and interactive learning opportunity that uses the power and reach of technology to educate our colleagues and partners globally. Whether it is accessed through the internet or on a CD our colleagues will have the opportunity to learn about Behavior Change Communication, referred to as BCC, understand how to design a BCC strategy, and see examples of BCC in action. And this can be done at their own pace and at their own time.
Module 1
This module includes an introduction to behavior change communication methodology, an overview of the socio-ecological framework, key behavior theories, and behavioral determinants that influence behavior..
Module 2
Situation Analysis explores the first step of the BCC methodology, conducting a situation analysis and demonstrates how formative research is used to inform this step of the BCC process.
Module 3
Audience Segmentation explores a general process of segmenting audiences for a BCC strategy.
Module 4
The Creative Approach module focuses on key elements of a creative brief and how to use this tool to develop the creative approach.
Module 5
Develop, Pre-test & Revise BCC Messages & Materials module highlights developing messages, materials and activities to create changes in behavior.
Module 6
The Implement BCC Strategies module emphasizes key elements of an implementation strategy and helps answer the question Who will implement the strategy?
Module 7
Monitor and Evaluate BCC strategies provides a high-level introduction to M&E to understand why it is important to BCC and the key steps to measure and evaluate a BCC strategy.