Module 1

Module 1

This module includes an introduction to behavior change communication methodology, an overview of the socio-ecological framework, key behavior theories, and behavioral determinants that influence behavior..

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Module 2

Module 2

Situation Analysis explores the first step of the BCC methodology, conducting a situation analysis and demonstrates how formative research is used to inform this step of the BCC process.

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Module 3

Module 3

Audience Segmentation explores a general process of segmenting audiences for a BCC strategy.

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Module 4

Module 4

The Creative Approach module focuses on key elements of a creative brief and how to use this tool to develop the creative approach.

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Module 5

Module 5

Develop, Pre-test & Revise BCC Messages & Materials module highlights developing messages, materials and activities to create changes in behavior.

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Module 6

Module 6

The Implement BCC Strategies module emphasizes key elements of an implementation strategy and helps answer the question Who will implement the strategy?

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Module 7

Module 7

Monitor and Evaluate BCC strategies provides a high-level introduction to M&E to understand why it is important to BCC and the key steps to measure and evaluate a BCC strategy.

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